Synopsis:
Objectified is a feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them. Director Gary Hustwit (Helvetica) looks at the creativity at work behind everything from toothbrushes to tech gadgets, profiling the designers who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It's about personal expression, identity, consumerism, and sustainability. Through vérité footage and in-depth conversations, the film documents the creative processes of some of the world's most influential product designers, and looks at how the things they make impact our lives. What can we learn about who we are, and who we want to be, from the objects with which we surround ourselves?