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In honor of the upcoming Valentine's day, presumably, Hollywood has broken its weekly release of horror films, a practice it successfully introduced more than a month ago, and is instead premiering a film about a male matchmaker. Hitch stars Will Smith in the title role. In fact, most critics agree that the film would be nothing at all without Smith in the charming lead. Gene Seymour in Newsday, for example, writes: Will Smith makes movie stardom look easy. Maybe too easy, given that he brings so much live-wire energy to even the most flaccid material that he makes the movies he's in seem much smarter than they are. Ty Burr in the Boston Globe remarks that the movie provides Will Smith with an opportunity to do what he does best, which is be Will Smith. The biggest problem with Hitch, writes Chicago Tribune critic Michael Wilmington, is that you've seen all the good stuff in the movie trailer. In fact, watching those ads, with their crisp gags and plush Manhattan settings, you can't see how he, or the movie, could possibly miss. But they do, he writes. But Carina Chocano in the Los Angeles Times disagrees, commenting the previews do not, as it turns out, contain the only three funny moments in the movie. They contain portions of three funny moments -- but, remarkably, there's more to the scenes you've by now surely seen 500 times in previews. In this day and age, leaving some of the funny stuff for the movie seems like an incredibly gallant gesture, and one you have to appreciate. However, Roger Ebert in the Chicago Sun-Times is not appreciative at all. It's not that I dislike it; it's that it just doesn't seem entirely necessary, he remarks.

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