Marketing Manager / Sr. Marketing Manager
CinemaNow
CinemaNow, Inc. (
www.cinemanow.com) is the global leader
in broadband video-on-demand content distribution. CinemaNow legally offers content from a
library of more than 6,500 new and classic movies, television programs and music concerts
from 20
th Century Fox,
ABC News, Disney, Lions Gate, MGM, Miramax, NBC Universal, Sony, Warner Bros., Paramount
and more than 200 other licensors via downloading or streaming. Founded in 1999, CinemaNow
continues to be an innovator in the video-on-demand industry with the introduction of
burnable films with full DVD functionality. CinemaNow counts Menlo Ventures,
Lions Gate Entertainment, Microsoft, Cisco Systems, Blockbuster and EchoStar as investors.
The Position
Lead marketing strategy for a cutting edge company at the intersection of Hollywood and the Internet.
Help shape the future of home entertainment, in which consumers buy and watch digital movies over
Internet-connected TVs, PCs, game consoles, cable set-top boxes, mobile phones, and portable players.
Develop consumer-facing marketing programs to increase sales, expand distribution and gain market share.
Work with major Hollywood studios, online media companies, and consumer electronics giants to bring
consumer promotions to life.
Key Areas of Focus will include (but not limited to):
- Program plan development and execution
- Partner co-marketing and relationship management
- Customer engagement and communication
- Affiliate network marketing
- Program analysis: measurable results, ROI-focused
Duties and Responsibilities will include (but not limited to):
- Develop and manage the marketing pipeline including, but not limited to, website promotions,
partner promotions, special features, showcases, direct marketing, customer acquisition and
sweepstakes; lead associated internal / external stakeholders including business, creative,
operations and engineering staff.
-
Manage key partner relationships: jointly develop, execute and optimize multi-channel
(online, email, print, in-box, mobile, on-device, retail) consumer marketing promotions
with Fortune 500 partners in the entertainment and consumer electronics spaces.
-
Manage CRM and customer database marketing programs: campaign strategy, creative development
(concept through launch), program analysis and optimization.
-
Own direct marketing efforts and email vendor relationship, ensuring service provision and
favorable cost structure
- Target outbound campaigns (new solicitation, cross-sell, up-sell) by customer segment
- Develop, test and refine specific messages / offers / promotions by segment to maximize effectiveness
- Ensure compliance with CAN-SPAM and other direct marketing legislation
-
Develop innovative promotions for CinemaNow's online affiliate network to increase consumer sales.
-
Research and identify new marketing opportunities, benchmarks and best practices in the industry
and marketplace. Share findings internally to guide program development, educate internal
stakeholders and increase operational intelligence.
Experience
- BS / BA required, MBA preferred
- 3—5 years prior online marketing experience required, CRM or direct marketing experience highly preferred
- Copywriting experience required
- Account and relationship management experience required
- Prior entertainment experience preferred; demonstrated passion for movies will be considered
- Proven experience leading teams and / or projects
- Proven ability to deliver initiatives on-budget and under a deadline
- Prior startup experience preferred
- Superior communication and analytical skills
- Understanding of product development lifecycles and an understanding of technology and development processes
- Some business analysis and business modeling experience
- Hands-on experience with Microsoft Office (e.g. Word, Excel, PowerPoint, Access) & Visio applications
- Local candidates only, no relocation assistance provided
About the Company:
Rated the #1 movie download service by Bloomberg News Service, CinemaNow (
www.cinemanow.com)
offers movie lovers instant access to all their favorite titles from the comfort of their own homes.
The pioneer in digital distribution of movies and TV shows, CinemaNow has strong, long-standing relationships with
more than 250 studios and content licensors including 20
th Century Fox, Disney, EMI, HDNet, IFC, Lionsgate,
MGM, Miramax, NBC Universal, Paramount Pictures, Sony, Sundance Channel and Warner Bros.
CinemaNow also powers video stores for an ever-expanding number of next-generation consumer electronics products
including HP's MediaSmart TV, Samsung's P2 portable media player, Dish Network's set top box,
and Sonic's Roxio Venue™ download application featured on millions of consumer PCs.
Founded in 1999, CinemaNow counts EchoStar, Index Holdings, Menlo Ventures, Transcosmos, Microsoft, Lionsgate,
Cisco Systems and Blockbuster as investors.