CinemaNow - Bling

You might have spent thousands on the diamond you're rockin'...but do you know how much bling really costs? In this riveting, unforgettable film, a few of Hip-Hop's finest - Raekwon of Wu-Tang Clan, Paul Wall and Tego Calderon - travel to war-torn Sierra Leone, West Africa, and come face to face with the real cost of bling. On their emotional journey, they meet people who've been affected by conflict or "blood" diamonds, including miners, amputees and former child soldiers. The filmmaker explores the cultural significance of diamond jewelry in Hip-Hop and traces its evolution from early '80s old school ghetto culture to the bling-encrusted billion-dollar industry it is today. Featuring interviews with Kanye West, Big Daddy Kane, Jadakiss and Juelz Santana, Bling is without question one of the most powerful films you will ever see.